CHEEZ-IT Case Competition

Through Indiana University Ad Club, I helped develop a strategic advertising campaign promoting Cheez-It Gluten Free. Serving in a strategy and design role, I contributed to audience research, campaign positioning, creative concept development, and presentation design. Our team created a campaign that emphasized the product's versatility and accessibility, using consumer insights to connect the brand with younger snackers in meaningful and relevant ways.

My Contributions

‍ 1. Audience Research 2. Consumer Insights 3. Campaign Positioning 4. Creative Concept Development 5. Presentation Design