Kindervelt Work - Marketing Intern

Kindervelt is an organization composed of neighborhood or other common-interest groups joined together by a central, city-wide board of trustees. It is the largest auxiliary of Cincinnati Children’s Hospital Medical Center (CCHMC) and is recognized as one of Greater Cincinnati’s outstanding volunteer organizations.

Led a visual and content refresh of Kindervelt’s annual report, building on previous years by incorporating photography, a more dynamic color palette, and original blurbs from each group highlighting their work throughout the year. These updates strengthened transparency, storytelling, and connection with members and donors while maintaining brand consistency.

To enhance connection and navigation at citywide events, I created custom name tags that prominently displayed leadership roles alongside Kindervelt branding. These tags made it easier for members and guests to identify key contacts, ask questions, and engage with leadership confidently—reducing friction in large-group settings while strengthening a sense of organization and professionalism.

Designed branded sponsorship tier materials and a Phone-A-Thon tracking sheet in Canva using Kindervelt’s visual identity to support corporate sponsorship outreach and volunteer fundraising efforts. Focused on clear information hierarchy, usability, and brand consistency to improve donor communication and engagement.

Designed a “Save the Date” promotional graphic for Kindervelt’s Denim & Diamonds fundraising event using Canva and established brand elements. Focused on creating a visually engaging layout that combined event branding, clear event details, and themed design elements to support early event awareness and attendance promotion.

To increase event attendance and sustained engagement, I developed Event Bingo, a gamified initiative that encouraged members to attend multiple Kindervelt events throughout the year. Participants received a bingo card and earned a square for each event they attended, with the incentive of winning a prize after completing five events. The concept leveraged friendly competition and reward-based motivation to turn attendance into an interactive experience, driving repeat participation and strengthening connections across the organization.