J365 Graphic Design 1 | Summer 2026
This collection highlights projects completed throughout Graphic Design 1, including a custom magazine design, event poster, and a variety of visual communication exercises. Each project challenged me to apply design principles such as typography, composition, color theory, and visual hierarchy. To bring the work together, I designed and coded a portfolio website using HTML and CSS, creating a cohesive digital space to showcase my projects and growth as a designer.
Click each to view full design!
M308 Brand Management & Advertising | Spring 2026
Developed a subscription box e-commerce brand from concept to launch strategy. Conducted consumer and competitor research, defined the target audience and brand positioning, and created the brand identity, product concept, and marketing recommendations. This project demonstrates strategic brand development, market analysis, and creative problem-solving.
Click to view full design!
A305 Strategic Content Development | Spring 2026
As part of a brand strategy and marketing course, I developed a comprehensive marketing plan for Turner Farm, a community-focused farm and educational center in Cincinnati. I analyzed the organization's current brand positioning, target audiences, and competitive landscape to identify opportunities for growth and engagement. Using consumer insights and market research, I created strategic recommendations designed to increase awareness, strengthen community connections, and attract new visitors and supporters. This project allowed me to apply branding, consumer behavior, and strategic planning principles to a real-world organization while developing solutions that aligned with Turner Farm's mission and values.
Click to view full design!
A251 Creative Content Creation | Fall 2025
Created an integrated marketing campaign for Twix in response to the D&AD New Blood Awards brief, which challenged participants to bring the brand's "Twix gives people a good thing, twice" platform to life. Building on consumer insights around doppelgangers and Twix's long-standing connection to duality, I developed a Twix-sponsored photo booth experience that pairs users with their look-alike and rewards both participants with a Twix bar. The campaign included experiential marketing, social media activations, and promotional creative designed to drive engagement among consumers under 35. Through this project, I strengthened my skills in consumer insight development, creative strategy, campaign ideation, and visual execution.
Click to view the full idea!
C250 Story Lab 1 | Fall 2024
As part of C250 Story Lab, I collaborated with a team to research and write a news story examining the impact of Name, Image, and Likeness (NIL) opportunities on collegiate athletics. Working with members of the Indiana University Club Lacrosse team, we conducted interviews and gathered firsthand perspectives on how NIL policies affect student-athletes competing outside of NCAA varsity programs. Through reporting, writing, and source development, this project strengthened my skills in journalism, interviewing, and storytelling while exploring an evolving issue in college sports.
The Hidden Cost of NIL: Stagnant Growth in Varsity Sports
Click the image to read the story!